Recently, the 2025 Guangdong-Hong Kong-Macao Greater Bay Area (GBA) Cultural Industry Investment Conference (Guangdong·Guangzhou) (hereinafter referred to as the “GBA Cultural Investment Conference”) was held at the Huangpu International Conference Center in Guangzhou.
Guided jointly by multiple departments including the Publicity Department of the CPC Guangdong Provincial Committee, hosted by authoritative institutions such as the Guangdong GBA Cultural and Creative Industry Promotion Association, and co-organized with in-depth participation from the Publicity Department of the CPC Huangpu District Committee of Guangzhou, the conference takes “Connecting Projects with Capital, and Capital with Projects” as its core theme. It innovatively adopts a “1+8+N” series of activity framework and a “3+365” conference model, aiming to build a long-term docking mechanism between cultural enterprises and investment institutions.
Cultivating a Fertile Ground for the Cultural Industry
At the GBA Cultural Investment Conference, Gudong Technology Co., Ltd., a cultural enterprise from Guangzhou Development Zone and Huangpu District, was undoubtedly one of the brightest stars. With its outstanding technical strength and ability in cultural integration and innovation, the company successfully made it to the list of “GBA Golden Cultural Investment Recommended Cultural Enterprises 2025”, becoming a model for the development of cultural enterprises in the district.
Gudong Technology is a high-tech enterprise focusing on the in-depth integration of Augmented Reality (AR) technology and the cultural and creative industry. At the conference, the company showcased its latest AR cultural application cases, including AR interactive games based on historical culture and AR art exhibitions, which attracted the attention of many participants.
As an important host and core bearing area of this GBA Cultural Investment Conference, Guangzhou Development Zone and Huangpu District are promoting the leapfrog development of the cultural industry and accelerating the transformation from a traditional industrial district to a strong cultural industry district, guided by policies, supported by platforms, and rooted in ecology.
In terms of policy empowerment, the district has issued the “Several Measures for Promoting the High-Quality Development of the Cultural and Tourism Industry and Copyright Economy”. Centering on the two main lines of “integrated development of the cultural and tourism industry” and “innovative development of the copyright economy”, it puts forward 20 specific measures.
The policy support is unprecedented: for cultural and tourism projects with a fixed asset investment of over 50 million yuan, the maximum reward is 20 million yuan; special support is launched for emerging formats such as micro-short dramas, e-sports, and trendy IPs. For micro-short drama shooting bases with a fixed asset investment of over 5 million yuan, a reward of up to 2 million yuan (10% of the investment amount) is given.
In the field of the copyright economy, it took the lead in Guangzhou to introduce the policy of “rewards available even without annual revenue”. For investment institutions that have made cumulative equity investments of over 50 million yuan and are listed among the top 30 in domestic leading venture capital rankings, rewards are available even without annual revenue.
The implementation of these policies and measures has provided strong policy guarantees for the rapid development of the cultural industry in Guangzhou Development Zone and Huangpu District.
Building a “Launch Port” for the Cultural Industry
At this GBA Cultural Investment Conference, three parks in Guangzhou Development Zone and Huangpu District—Lihong Cultural and Creative Flagship Park, Kelinghui·GBA (Huangpu) Cultural Export Base & Bay Area Digital Intelligent Film and Television Port, and Guangzhou GBA Digital Cultural Industry Park—were jointly selected into the list of “GBA Golden Cultural Investment Recommended Cultural Parks 2025”, realizing the simultaneous listing of the “Three Musketeers” of Huangpu’s cultural export platforms.
In addition, the district also has M-Base·Bay Area (Huangpu) Film and Television Cultural Export Industrial Park. As the first film and television base focusing on micro-short dramas, the park has realized a model of “office upstairs, filming downstairs”. It has attracted more than ten high-quality film and television cultural enterprises to settle in and established in-depth cooperation with institutions such as the China World Film Academy, building a full-chain service system for cultural export.
After several years of efforts, Guangzhou Development Zone and Huangpu District have built supporting platforms suitable for the development of cultural industry enterprises, forming a spatial layout of coordinated development of multiple parks.
In terms of industrial ecology, based on the in-depth integration of “culture + technology + finance”, Guangzhou Development Zone and Huangpu District have built a diversified development pattern. In the film and television field, emerging tracks such as micro-short dramas and online literature are booming, and high-end events such as the “Vigorous Plan” International Film Venture Capital have been successfully held, attracting the gathering of global film and television talents and projects; in the field of live streaming and e-commerce, special policies give hierarchical rewards to live streamers and MCN institutions; in terms of cultural export, various parks have effectively addressed the pain point of small and medium-sized enterprises “having no way to go global” by forming export consortia, opening up overseas distribution channels, and holding international industrial activities, helping Chinese culture go global.
The in-depth alignment between this GBA Cultural Investment Conference and the development of the cultural industry in Guangzhou Development Zone and Huangpu District will further promote the agglomeration of capital, projects, talents and other factors in Huangpu. In the future, Guangzhou Development Zone and Huangpu District will continue to be guided by policies, based on platforms, and rooted in ecology, accelerating the construction of a “source of innovation” and “launch port” for the cultural industry in the GBA, and injecting strong cultural momentum into the high-quality development of the region.
