With calm rivers and vast seas stretching wide, the moment is ripe to set sail! On December 11th, the Foshan Media, Culture and Tourism Group was officially inaugurated. Tang Yifeng, Secretary of the CPC Foshan Municipal Committee, attended the inauguration ceremony and conducted an inspection tour. He emphasized the need to thoroughly study and implement the spirits of the Fourth Plenary Session of the 20th Central Committee of the Communist Party of China, as well as the important speeches and instructions made by General Secretary Xi Jinping during his inspection tour of Guangdong and his attendance at the opening ceremony of the 15th National Games. He stressed the importance of earnestly implementing the spirits of the Seventh Plenary Session of the 13th CPC Guangdong Provincial Committee and the arrangements of the 11th Plenary Session of the 13th CPC Foshan Municipal Committee. Adhering to the principle of shaping tourism with culture and highlighting culture through tourism, efforts should be made to develop the Foshan Media, Culture and Tourism Group into a leading enterprise that guides the high-quality development of the city’s cultural and tourism industry, thereby contributing the strength of culture and tourism to “building a new Foshan anew”.
The Fourth Plenary Session of the 20th Central Committee of the Communist Party of China proposed promoting the in-depth integration of culture and tourism, vigorously developing the cultural and tourism industry, and empowering economic and social development with culture. Currently, governments across the country have placed the accelerated integrated development of culture and tourism in a prominent position. The cultural and tourism industry has increasingly become a key pillar industry, as well as a people’s livelihood industry and a happiness industry with distinct characteristics of the times. The CPC Foshan Municipal Committee and the Foshan Municipal People’s Government have decided to establish the Foshan Media, Culture and Tourism Group. This move aims to coordinate, integrate, connect and revitalize the high-quality cultural, commercial, tourism and sports resources across the city, further explore the integrated development model of media, culture and tourism, create new integrated cultural and tourism formats with Foshan characteristics, open up a new prospect for the integrated development of Foshan’s culture and tourism, and help enhance Foshan’s cultural influence, tourism appeal and the competitiveness of its cultural and tourism industry.
During the inspection, Tang Yifeng gained an in-depth understanding of Foshan Media’s reforms focusing on integration, digital intelligence, corporatization and marketization, its key thematic publicity and reporting efforts, the development of new media platforms and communication matrices, and the operation of cultural and tourism projects. He affirmed the remarkable achievements made by Foshan Media in advancing the systematic transformation of mainstream media and boosting the development of the city’s cultural, commercial, tourism and sports sectors.
Tang Yifeng stated that the inauguration of the Foshan Media, Culture and Tourism Group marks a new starting point for the development of Foshan’s cultural and tourism industry. First, it is essential to clarify the strategic positioning, uphold the unity of social and economic benefits, successfully advance the strategy of “using culture and tourism as a platform to boost economic development”, give play to the exemplary and leading role of this municipal-level cultural and tourism group, and support the high-quality development of the city’s cultural and tourism industry as a whole. Second, efforts should be made to stimulate the vitality of integration. Guided by the principle of taking culture as the soul, commerce as the foundation, tourism as the driver of visitor flow, and sports as the aggregator of momentum, we will vigorously develop the new models and formats of “culture and tourism + various industries” and “various industries + culture and tourism”, so as to promote the in-depth integrated development of culture, commerce, tourism and sports. Third, it is necessary to strengthen internal driving forces by establishing a modern enterprise system, optimizing internal management and incentive mechanisms, and cultivating and introducing a team of interdisciplinary talents proficient in media, cultural and tourism operations, business management. These efforts will provide solid talent support for the sustained and healthy development of the group. The CPC Foshan Municipal Committee and the Foshan Municipal People’s Government will firmly support the accelerated development of the Foshan Media, Culture and Tourism Group. Relevant departments at all levels in the city should strengthen cooperation, take the initiative in providing services, and offer strong support to the group in resource integration, project construction and team building, so as to jointly help the group become stronger, better and larger.
At the inauguration ceremony, the principal responsible person of the Foshan Media, Culture and Tourism Group elaborated on the progress of media reforms and the group’s development strategy. A number of cultural and tourism cooperation projects were signed on-site.
Municipal leaders including Liu Jianxin, Huang Chenguang and Wen Xi were present at the event.
