On the afternoon of December 27, the Shenzhen Bay International Badminton Exchange Center was brimming with vitality and enthusiasm. Here, the sports lifestyle brand DANLIFE announced the grand launch of its Tmall flagship store and entered into an in-depth strategic cooperation with Tmall Sports & Outdoor. This is not only a new starting point for the brand’s development, but also another innovative achievement of Nanshan and Haojiang in advancing the “Millions of Projects” and deepening industrial collaboration. It demonstrates Nanshan’s support for Haojiang in implementing the development strategy of “promoting industry through trade, boosting trade through industry, and developing both industry and trade simultaneously”, and its vivid practice of driving the transformation and upgrading of traditional industries and expanding into broader markets guided by market demand.
Tracing the origin of the cooperation, the DANLIFE brand is precisely the fruit of collaboration between Nanshan and Haojiang. Last year, “Haojiang Zhenhao”, a regional public brand co-incubated by the two sides, joined hands with Lin Dan Sports to establish this new brand, which has become a pillar entity project of Nanshan’s counterpart cooperation with Haojiang. Now, to further broaden the brand’s market channels and reach a wider consumer group, DANLIFE has chosen to cooperate with Tmall, a leading domestic e-commerce platform, to embark on a new journey of digital retail. This move marks that the industrial collaboration between the two places has upgraded from product cultivation and project implementation to a new stage of co-building brands and co-creating value, injecting more concrete and sustainable development momentum into the endogenous growth mechanism of regional collaboration.
At the event site, DANLIFE and Tmall Sports & Outdoor signed a strategic agreement. This strategic cooperation marks DANLIFE’s official entry into the fast track of digital development. Leveraging Tmall’s strong traffic advantages, ecological resources and digital capabilities, DANLIFE will more efficiently spread the concept of “integrating sports spirit into daily life” to thousands of households, making inspiration and resonance not only fly on the sports field, but also flow in daily life at all times, and bringing consumers a sports lifestyle experience that combines both quality and spiritual connotation. The road of industrial collaboration between Nanshan and Haojiang has also become broader and more solid because of such innovative practices.