“Greater Bay Chicken” Receives Its “Birth Certificate” and Is Upgraded as City Promotion Ambassador
The warm winter in Lingnan ushers in new vibes, and the tide of the Greater Bay Area surges to celebrate the New Year! To welcome the New Year and inherit the spirit of the National Games, the beloved mascots of the 15th National Games and the National Paralympic & Special Olympic Games, “Xiyangyang” and “Lerongrong”, are kicking off a delightful and fun-filled city tour. At 10:00 a.m. on December 28, the “Cute & Vibrant Guangzhou: ‘Greater Bay Chicken’ Greets the New Year” themed launch ceremony was held at Yuntai Garden in Baiyun Mountain.
Integrating cultural release, trendy performances and interactive experiences, this event comprehensively showcases the diversified blueprint of “Greater Bay Chicken” transforming from a sports event mascot to a cultural IP. With a lively atmosphere involving the whole city, it kicks off the joyous prelude to Guangzhou’s New Year celebrations. Citizens and tourists are sincerely invited to join this cute rendezvous and check in at the city’s new dynamic landmarks!
IP-Centric: Empowering the Integrated Development of Industries in the Greater Bay Area
Originating from sports, “Greater Bay Chicken” is on a journey to the stars and the sea, continuously breaking through boundaries to connect with a broader world. A relevant person in charge of the Executive Committee of the Guangzhou Division of the 15th National Games and the National Paralympic & Special Olympic Games stated that the debut of “Greater Bay Chicken” is a beautiful encounter created by the people and chosen by the times. It is the ingenious secondary creations of countless netizens that have dressed this pair of lovely dolphins in a “new outfit” full of Lingnan life charm and closer to the local context of the Greater Bay Area, transforming them into the widely-known “Greater Bay Chicken” today.
Guangzhou will take the “Greater Bay Chicken” IP as the core engine to systematically promote the in-depth integration of sports, tourism, cultural and creative industries, consumption and other sectors, turning “cute kinetic energy” into tangible “development momentum”. It is hoped that through continuous efforts, “Greater Bay Chicken” will become a cultural symbol with national influence and even international visibility. When people mention it, they will think not only of the mascot’s cuteness, but also of the overall image of the Greater Bay Area as open, inclusive, innovative, progressive and infinitely vibrant. In the future, there will be more “Greater Bay Chicken” themed cultural and tourism routes, cultural and creative products, digital collectibles, film and television animations, continuously extending the IP’s value chain.
1+10 Themed Releases: Unlocking the Full View of the IP Ecosystem
This themed launch event is brimming with highlights, comprehensively building an immersive “Greater Bay Chicken” universe and igniting the enthusiasm of the whole city. The event venue was full of energy, and the ten major blockbuster releases empowered and upgraded the “Greater Bay Chicken” IP. The Guangzhou Municipal Bureau of Culture, Radio, Television and Tourism released new measures for the linkage between “Greater Bay Chicken” and Guangzhou’s cultural and tourism resources. This playful pair of “Greater Bay Chicken” will embark on trips to Hohhot, Harbin and other places, sending the loudest invitation to the whole country—Come to Guangzhou for the Spring Festival.
“We will adopt various forms such as New Year’s Day mountain climbing, interesting lantern show tours, flower markets and flower exhibitions, allowing citizens and tourists to welcome the Spring Festival and share the joy amidst natural beauty and cultural edification!” A relevant person in charge of the Guangzhou Municipal Bureau of Forestry and Landscaping announced the launch of the interesting “blind box treasure hunt” activity. Limited blind box redemption cards hidden in Yuntai Garden are waiting for citizens to explore and unlock on-site.
Guangzhou Cultural Development Group Co., Ltd. released the city-wide tour map of “Greater Bay Chicken” and the “Greater Bay Chicken” Olympic Sports Carnival, creating a city-wide check-in boom. A relevant person in charge of Guangzhou Cultural Group introduced that the group, in conjunction with Guangzhou High-tech Group, is building the “Greater Bay Chicken Olympic Sports Carnival” project, which is located in the South Square of the Guangdong Olympic Sports Center and is scheduled to start trial operation in early February next year. The park gathers nine major characteristic contents, including the “Greater Bay Chicken” Theater and the Ao Fish Exhibition Area. It will invite top international circus shows, allowing the “cuteness” of “Greater Bay Chicken” and the “dazzle” of the circus to be displayed incisively and vividly. The person in charge revealed that “Greater Bay Chicken” will continue its tour mode and make an appearance on the CCTV Spring Festival Gala on the first day of the Lunar New Year.
From “Greater Bay Chicken” mailboxes to themed exhibitions, from energetic blind boxes to the in-depth integration of “sports +” and “culture & tourism +”… The event released a variety of contents including cultural and creative co-branded products, themed art performances, licensed merchandise, cross-border fashion and lifestyle products, covering culture, tourism, consumption, entertainment and other fields. This enables “Greater Bay Chicken” to truly integrate into citizens’ lives from a sports event symbol and become a vivid urban cultural calling card of Guangzhou.
Four series of blind boxes were also displayed at the event, including the “Bay Chicken Leaping on Horseback for Immediate Fortune” blind box & Spring Festival gift box, the “Greater Bay Chicken” “Festive Fireworks & Cute Fun” ornament series, the “Ao Blessings Arriving at the Door” Spring Festival wish-making blind box series, and the “Bay Chicken Red Steed” New Year edition plush toy series. These series of products will be officially launched on a full scale on January 18, 2026.
“We will create original children’s art works featuring ‘Greater Bay Chicken’ as the protagonist, based on local Guangzhou stories, telling the wonderful journey of ‘Xiyangyang’ and ‘Lerongrong’ in Guangzhou. Through various forms such as children’s dramas, ballets and chorus performances, we will let children feel the cultural charm of Guangzhou amidst artistic edification,” introduced a relevant person in charge of the Guangzhou Grand Theatre.
“Greater Bay Chicken” Gets Its “Birth Certificate”, Filled with Emotional Warmth
The “Greater Bay Chicken” certification ceremony was held at the event venue. A relevant person in charge of the Executive Committee of the Guangzhou Division of the 15th National Games and the National Paralympic & Special Olympic Games awarded “Greater Bay Chicken” the title of “City Promotion Ambassador”, hoping that “Greater Bay Chicken” can carry Guangzhou’s blessings to the whole country and the world. In every appearance, it will cleverly integrate local cultural elements to tell the Bay Area story of “harmony without uniformity and beauty in diversity”. Professor Liu Pingyun, the head of the design team of the mascots for the 15th National Games and the National Paralympic & Special Olympic Games, awarded “Greater Bay Chicken” its exclusive “birth certificate”, revealing the meticulous craftsmanship story behind the IP design, and endowing this mascot, which has won countless fans, with more emotional warmth and cultural value. The release of the “City Promotion Ambassador” title and the “birth certificate” will connect emotions by granting an identity, making “Greater Bay Chicken” a permanent cultural asset representing the city’s spirit and driving the cultural and tourism economy.
Liu Pingyun introduced that the official names of “Greater Bay Chicken” on the “birth certificate” are still “Xiyangyang” and “Lerongrong”, because their mission is to promote the 15th National Games. “We are using both their official names, nicknames, academic names and aliases.” The place of birth on the “birth certificate” is the Guangdong-Hong Kong-Macao Greater Bay Area, and the date of birth is November 9, 2024.
When talking about the topic of “‘Greater Bay Chicken’ appearing on the Spring Festival Gala”, Liu Pingyun said that “Greater Bay Chicken” represents Bay Area culture and Lingnan culture, and he hopes it can go further to be seen by more people. “The slogan of ‘Greater Bay Chicken’ is ‘Be joyful and harmonious’, which is very consistent with the Spring Festival.”
Debut of “Greater Bay Chicken” Song and Dance: Conveying the Urban Spirit of Guangzhou
Two wonderful performances were staged at the event venue. Dancing with ‘Greater Bay Chicken’, carefully choreographed by the Guangdong Youth Hip-Hop Association, perfectly integrates the soft and cute charm of the mascot with the dynamic and passionate energy of hip-hop, demonstrating Guangzhou’s urban spirit of daring to explore, experiment, being open and inclusive. Liang Shanshan, a Guangzhou local singer and the performer of the promotional song for the 15th National Games, passionately interpreted Greater Bay Chicken, I Love You with the world’s first AIGC intelligent guitar, conveying the joy of the New Year with cheerful melodies and injecting full vitality into the event. People witnessed the debut of this song and dance together in an audio-visual feast suitable for all ages.
After the ceremony, a “Greater Bay Chicken” pop-up check-in area and cultural and creative product exhibition booths were set up in Yuntai Garden, where citizens could interact with “Greater Bay Chicken” up close, take photos, and purchase licensed cultural and creative products.
According to the introduction, starting from now, dozens of fiberglass sculptures of “Greater Bay Chicken” with different shapes but the same size will form a cute phalanx and appear one after another at multiple urban landmarks and public spaces in Guangzhou. These lovely sculptures will integrate into the urban landscape, waiting for citizens and tourists to come and take photos, creating shared urban memories together.
