Launch of the “Welcome to Spend the Chinese New Year in Guangdong” Cultural and Tourism Consumption Subsidy Campaign for the Public Benefit
To thoroughly implement the national decisions and arrangements on expanding service consumption and boosting the development of culture and tourism industry, fully meet the requirements of the consumption season campaign themed “Enjoy the Warm Winter in Guangdong, Explore Guangdong with Joy”, further optimize and expand the supply of cultural and tourism products and services in Guangdong Province, unleash the potential of cultural and tourism consumption, and better satisfy the people’s personalized, diversified and high-quality cultural and tourism consumption demands, the Department of Culture and Tourism of Guangdong Province will launch the 2026 “Welcome to Spend the Chinese New Year in Guangdong” Cultural and Tourism Consumption Subsidy Campaign for the Public Benefit starting from December 26, 2025. The campaign sets up offline special sessions and online special sessions, issuing a total of 20 million yuan in cultural and tourism consumption coupons to tourists visiting Guangdong from home and abroad as well as local residents of Guangdong. Covering major festivals and periods including New Year’s Day, Winter Vacation, Chinese New Year and Lantern Festival, the campaign sincerely invites tourists from home and abroad to spend the Chinese New Year and enjoy the warm winter in Guangdong, experience the harmony of tradition and trends together, and have an immersive taste of the unique charm of “Vibrant Guangdong, Fashion Bay Area”.
This consumption subsidy campaign is divided into two phases: the first phase runs from December 26, 2025 to January 22, 2026; the second phase from January 23, 2026 to March 31, 2026.
Offline Special Sessions
The public can claim consumption coupons via the UnionPay Cloud Flash Pay App and redeem them offline, or make on-site card payments. When purchasing designated cultural and tourism products at participating merchants, consumers are entitled to the following discounts: RMB300 off for purchases over RMB1,500, RMB200 off for purchases over RMB1,000, RMB100 off for purchases over RMB500, RMB40 off for purchases over RMB200 and RMB20 off for purchases over RMB100.
Online Special Sessions
The public can purchase designated cultural and tourism products or services via online platforms including Ctrip Travel (in conjunction with Qunar and Trip.com), Fliggy Travel (in conjunction with Lazada and Damai) and LY.com, and enjoy the same tiered discounts: RMB300 off for purchases over RMB1,500, RMB200 off for purchases over RMB1,000, RMB100 off for purchases over RMB500, RMB40 off for purchases over RMB200 and RMB20 off for purchases over RMB100.
Usage Rules
After claiming the consumption coupons, the public may use them within the validity period to book the following products and services provided by participating provincial travel agencies, hotels, scenic spots, tourist resorts, art performance venues and related cultural and tourism enterprises in Guangdong: vacation travel packages for intra-provincial tours, domestic tours and inbound tours; tickets for provincial scenic spots and theatrical performances; hotel accommodation services; as well as specialized tourism products and services including inbound tourism, low-altitude tourism, yacht tourism, sports event tourism, rural tourism, study tourism, senior tourism, tourism performances and cultural relics-themed tourism, together with cultural and creative products, tourism commodities and cultural & tourism equipment.
During the campaign period, for each phase, a single user can use only one consumption coupon for the same category and discount tier on the same platform. All consumption coupons are non-divisible, non-withdrawable and non-transferable for sale.
For cultural and tourism products and services purchased with the public-benefit consumption subsidy, the latest valid date for usage under the first phase is January 31, 2026 (inclusive); the latest valid date for usage under the second phase is April 15, 2026 (inclusive).
