From November 25 to 28, the 2025 Guangdong Sports Lottery Provincial Publicity Team Training was successfully held in Foshan. Nearly 60 participants, including the leaders in charge of publicity departments, department heads and publicity backbones from sports lottery centers of 21 cities across the province, attended the four-day intensive training. Through various forms such as expert lectures, case sharing and interactive discussions, the professional literacy and practical capabilities of the trainees were comprehensively improved, injecting new impetus into building a new-era sports lottery publicity pattern.
In the opening mobilization speech, the relevant person in charge of Guangdong Provincial Sports Lottery Center conveyed the spirit of the 2025 National Sports Lottery Brand Marketing Training, emphasizing that high-quality brand development should drive the high-quality development of sports lottery, efforts should be concentrated on promoting credibility construction, publicity and guidance work should be carried out innovatively, the coordination and synergy of brand work should be strengthened, and the overall level of brand management should be improved.
The four-day courses focused on multiple dimensions including ideological and cultural theories, sports lottery credibility construction, AI-enabled publicity practices and annual excellent case analysis. With cutting-edge and highly practical content, the training provided rich theoretical guidance and practical inspiration for the participants.
During the training, representatives from the sports lottery centers of Guangzhou, Shenzhen, Foshan, Huizhou and Heyuan successively exchanged experience in publicity work, sharing practical insights on integrated media communication, younger-oriented expression, local cultural integration and public welfare brand building, providing useful references for the provincial sports lottery publicity work.
The participating representatives from various cities also conducted in-depth exchanges on the Guangdong “One City, One High-quality Project” to be implemented in 2026, jointly discussing how to rely on local cultural, sports and public welfare resources to create high-quality publicity works with regional representativeness, wide communication power and brand reputation, and gradually build a three-dimensional brand content matrix of Guangdong Sports Lottery featuring “harmony in diversity and beauty in uniqueness”.
In the next step, Guangdong Sports Lottery will continue to consolidate the training results, gather the publicity synergy of the whole province, continuously improve the effectiveness of brand communication, tell good stories of sports lottery public welfare, promote the sports spirit, comprehensively enhance the public’s recognition of the sports lottery brand, and drive the in-depth integration of the brand with national economic and social development and the construction of a sports power.
