Combining Efficient Markets with Proactive Government to Boost the Innovative Development of the Game and E – sports Industry
On the afternoon of December 12th, Sun Zhiyang, Mayor of Guangzhou, presided over a standing meeting of the municipal government. The meeting aimed to implement the spirit of the important speeches and instructions delivered by General Secretary Xi Jinping during his inspection tour of Guangdong and his attendance at the opening ceremony of the 15th National Games, and also discussed and arranged work including the high – quality development of the game and e – sports industry.
The meeting reviewed eighteen measures formulated by Guangzhou to support the development of the game and e – sports industry. It was pointed out at the meeting that the game and e – sports industry in Guangzhou started early and has achieved a large industrial scale, boasting certain influence and comparative advantages across the country. The issuance of the supportive policies should be taken as an opportunity to adhere to the combination of efficient markets and a proactive government, promote the innovative development of the game and e – sports industry, and provide new impetus for accelerating the construction of the “12218” modern industrial system.
It is essential to make good use of carriers such as e – sports events and game products to vividly showcase Guangzhou’s urban image and innovative vitality, and enhance the city’s cultural influence. We must adhere to the people – centered orientation in creation, guide enterprises to bring forth new ideas in theme selection, gameplay innovation and cultural expression. Enterprises should be encouraged to develop more excellent works featuring profound cultural connotations, advanced technology and emotional resonance, and tell compelling stories of China, the Greater Bay Area and Guangzhou through digital interactive means.
Efforts should be made to improve industrial service support, promote the establishment of a modern game industry supply chain, and build an integrated platform covering the entire industrial chain from R & D and distribution to events. We will pursue cross – border integration with industries such as cultural tourism, education and intelligent hardware, upgrade the level and scale of game and e – sports industry clusters, foster a sound cluster effect, and accelerate the transformation and upgrading of the e – sports industry.
In addition, we will continue to optimize the business environment and innovation ecosystem, improve the full – cycle service system covering investment and financing, version approval and overseas market support. Priority will be given to introducing talents in game development, technological research and event operation. We will activate new consumption scenarios such as game and e – sports live streaming, virtual props and peripheral product development, and cultivate iconic events, brand – name competitions and top – tier e – sports teams.
The meeting also addressed other matters.