Full-Scenario Consumption Ignites Year-End Carnival
The cultural and tourism consumption market is set to embrace the “festival season” of New Year’s Day and Spring Festival. With the steady advancement of the “Enjoy Warm Winter, Happy Tour in Guangdong” consumption season campaign, Guangzhou, as a popular tourist destination, is poised to welcome a growing number of visitors. Starting from this weekend, a slew of innovative cultural and tourism products and consumption experiences will be launched one after another. The creative combinations of “Landmark + Carnival” and “Landmark + Fan Check-in Spots” will be unveiled, while the cultural and tourism consumption vouchers for public welfare will connect online and offline consumption scenarios, striving to seize the initiative in the festival cultural and tourism market.
“Landmark +” Initiative Upgraded Again
Traditional Hotspots Transformed into Experience Stages
“Riding a carousel at the city landmark, tasting steaming local delicacies, and taking a casual photo that looks like a city postcard.” Just two days after the trial operation of the “Haixinsha INNO Carnival” in Guangzhou, Ms. Wang came to experience this urban center carnival park in advance. Spanning multiple important festivals in the first quarter of 2026, this carnival allows citizens and tourists to enjoy a joyful carnival with the city as the backdrop, against the iconic landmarks of Guangzhou such as the Canton Tower and Huacheng Square. On-site, a variety of amusement facilities including a Ferris wheel, pirate ship, climbing tower, roller coaster, carousel and non-powered park have been built, creating an “urban center carnival” suitable for all ages. Meanwhile, more than 100 selected catering brands and renowned star chefs have joined hands to present a gluttonous feast. “After having a great time with the amusement rides, I can also have a bowl of authentic Cantonese soup, freshly made and steamed crab roe xiaolongbao, paired with a cup of Hong Kong-style milk tea at the venue. This is the authentic carnival experience!” After the visit, tourist Ms. Chen was deeply impressed by the all-in-one star-level experience of food, entertainment and leisure at the carnival. Xie Yu, Executive President of MGM Resorts Culture & Tourism, stated that bringing the “Haixinsha INNO Carnival” to Guangzhou is a perfect match of “favorable timing, geographical convenience and harmonious human relations”: “We love Guangzhou, which exerts a unique influence in China. Bringing the carnival to this city is an instant agreement between us and Guangzhou.” It is reported that centering on the theme of “festival cultural and tourism projects”, the carnival is expected to become a new calling card of Guangzhou’s winter cultural and tourism consumption through integrating diverse business formats with festival celebrations, which will also be a major highlight of the integration of culture, commerce and tourism in Guangzhou at the turn of the year.
From static scenic spots to dynamic carnivals, Guangzhou’s landmark attractions are constantly adding appealing elements to boost their charm. Recently, a 5-meter-tall iconic white daisy art installation and a dreamy scene on the second-floor platform of the Canton Tower have attracted numerous fans to check in. This weekend, at Yongqing Fang, a place full of Lingnan charm, a special “Coffee Trend Lifestyle Festival” combining coffee tasting with unique sports experiences such as rock climbing and land dragon boat racing will spark dynamic vitality. These special limited-time events are being launched one after another at Guangzhou’s urban landmarks, allowing tourists to enjoy the city’s beautiful scenery while experiencing the accessible and lively local life.
From Online to Offline
Cultural and Tourism Subsidies for Public Welfare Drive Full-Scenario Consumption
“The cultural and tourism consumption vouchers are really popular. I grabbed a voucher of 300 yuan off for purchases over 1500 yuan, and now I can plan a trip.” At 9 a.m. on December 26, Mr. Feng, a local resident, set an alarm clock in advance and successfully obtained the 2026 “Welcome to Guangdong for Chinese New Year” cultural and tourism consumption subsidies for public welfare. He plans to browse cultural and tourism products for hot spring tours in Guangzhou on online platforms and arrange a trip to a hot spring hotel around Guangzhou during the New Year’s Day holiday. Reporters learned that the 2026 “Welcome to Guangdong for Chinese New Year” cultural and tourism consumption subsidy campaign has issued a total of 20 million yuan worth of cultural and tourism consumption vouchers, with both offline and online special sessions, enabling citizens and tourists to celebrate the Chinese New Year and enjoy the warm winter in Guangdong.
It is reported that the cultural and tourism consumption subsidy campaign covers a wide range of applications, which can be used for hotel bookings, travel packages, tickets, theatrical performances, as well as the purchase of cultural and creative products, tourist souvenirs and cultural and tourism equipment, driving full-scenario consumption from online to offline. Reporters also learned that as the year draws to a close, Guangzhou will launch a series of characteristic activities and performances, including the “Storm Electronic Music Festival” held for two consecutive days from December 31, 2025 to New Year’s Day 2026. Taking the opportunity of festival celebrations, these New Year limited-time events will further enrich consumption scenarios and create a festival consumption boom.
