On the afternoon of December 16, the “Good House” Industry Supply and Demand Matching Conference, co-hosted by the Federation of Industry and Commerce of Nanhai District and the District Bureau of Housing and Urban-Rural Development and Water Affairs, and the 12th President Visit Day of the Federation of Industry and Commerce (General Chamber of Commerce) of Nanhai District, was held at the China Merchants Qingyun Terrace Project Department. A 33-member government-enterprise delegation visited three benchmark projects of “Good House, Good Life” – China Merchants Qingyun Terrace, Hongyu Longxi and Hongyu Longyu Center, established the “Good House” Industry Alliance, and explored a new path for the brand construction of “Good House, Good Life”.
On-site Visit
Investigating Benchmark Projects of “Good House, Good Life”
The first stop of the delegation was China Merchants Qingyun Terrace. As a representative of “state-owned new products”, China Merchants Qingyun Terrace is an ultra-new standard project under the innovative model of “state-owned capital leading + central enterprise construction management”. It achieved a 62% sales rate immediately upon its launch in November 2025. During the investigation, the delegation learned that as a fourth-generation residential project, it has strictly followed Foshan’s “Good House” standards since the initial planning stage. It has carefully selected high-quality local products such as building materials and furniture in Nanhai, and integrated the concepts of safety, green development, low carbon and intelligence throughout the entire development cycle.
At the second stop, the delegation visited Hongyu Longxi. As a high-end residential project in the core area of Guicheng, Hongyu Longxi has maintained a momentum of rising both in sales volume and price since its mid-year launch. As the first commercial center in the region, the City Plaza has carried the glory of an era. The upcoming renovated commercial block of Hongyu City Plaza will become Foshan’s first commercial center driven by the dual models of TOD+POD. Later, the entrepreneurs also visited Hongyu Longyu Center, which will help expand the Financial Plaza in Nanhai Financial High-tech Zone.
At the research symposium held at the China Merchants Qingyun Terrace Project Department, He Kaifen, Deputy Director of the District Bureau of Housing and Urban-Rural Development and Water Affairs, focused on introducing the “Good House, Made in Nanhai” Brand Construction Action Plan. He Kaifen stated that China’s real estate market is in a critical period of development model transformation. The shift from “having a house to live in” to “having a good house to live in”, and from “basic housing availability” to “quality and comfortable housing”, is the requirement of the times and the expectation of the people. Currently, Nanhai District is committed to building the “Good House” brand, with the “Six Major Visions” as the goal and the simultaneous promotion of “25 Actions”. By 2030, the brand construction of “Good House, Made in Nanhai” featuring safety, comfort, green development and intelligence will achieve remarkable results; enterprises in the complete pan-home furnishing industry chain will realize the transformation from “product export” to “brand export”, jointly depicting a beautiful new picture of a livable and business-friendly city.
Establishment of the Industry Alliance
Precise Matching for Win-win Cooperation “With Geographical Advantages”
At the research symposium, the signing ceremony of the “Good House” Industry Alliance was held. The District Real Estate Association and 8 industry associations including the District Furniture Industry Association, District Home Appliance Industry Association, District Aluminum Door and Window Industry Association, District Full Aluminum Home Furnishing Association, District Engineering Survey, Design and Consulting Association, District Construction Industry Association and District Property Management Industry Association became the first batch of members of the Nanhai “Good House” Industry Alliance. The alliance aims to build an industrial collaborative ecological alliance, promote joint standard construction, joint quality management and joint brand building, so as to make Nanhai’s residential products move from “excellence in single points” to “excellence in the whole system”.
On-site, a signing ceremony was also held between Guangdong No.6 Construction Engineering Group Co., Ltd. and local suppliers of the China Merchants Qingyun Terrace Project, including Hengjie Sanitary Ware Group Co., Ltd., Keshun Waterproof Technology Co., Ltd. and Foshan Nanhai Xingye Concrete Co., Ltd. Deng Hongzhao, Candidate for Vice Chairman of the District Federation of Industry and Commerce, said that this industrial matching activity is a model of “precision procurement + precision housing sales”, which accurately taps the resource advantages of both supply and demand sides. Nanhai’s pan-home furnishing industry should make full use of its geographical advantages of “being close to the source of supply”, optimize its business model, and not only “gain popularity outside while achieving success at home”, but also learn to “seize opportunities with geographical advantages” to provide the best products and services for the construction of Nanhai’s good houses. Real estate enterprises should also change their previous procurement model of going far away for suppliers, get along well with neighboring enterprises, and become industrial neighbors and partners with local high-quality pan-home furnishing enterprises. Taking this matching conference as an opportunity, the District Federation of Industry and Commerce and relevant departments will explore the establishment of a normalized docking mechanism for industrial chain development, and form Nanhai’s experience for chambers of commerce and associations to promote high-quality economic development. “It is said that ‘where there is a home, there are products made in Foshan’, and people come to Foshan Nanhai to buy furniture and building materials. However, the communication between our real estate enterprises and pan-home furnishing enterprises still needs to be strengthened. Therefore, today we organized everyone to come to the project department to release demands and achieve effective docking through face-to-face discussions and exchanges,” Deng Hongzhao added.
In the exchange session, representatives of real estate enterprises such as China Merchants Shekou Industrial Zone Holdings Co., Ltd., Hongyu Real Estate, Poly Real Estate and Haiyi Real Estate all stated that Nanhai’s pan-home furnishing products have a high cost performance ratio with advantages in both quality and price. They then issued cooperation invitations and released demand lists to the on-site pan-home furnishing enterprises, which received positive responses from representatives of chambers of commerce and associations and entrepreneurs including the District Home Appliance Association, District Furniture Association, Yihe Doors and Windows and Bangning New Materials. Among them, Tan Weihong, General Manager of Guangdong Bangning New Materials Technology Co., Ltd., said: “After visiting several benchmark projects today, I personally experienced the standards of Nanhai’s ‘Good House’, and I have the urge to buy another house. I will also recommend friends around me who have the intention to buy a house to pay more attention to the good houses in Nanhai. At the same time, I hope Nanhai’s real estate enterprises can consider more local products in Nanhai. For example, our Qingsen Meidi Oxygen-generating Board can provide a healthy and comfortable living environment for good houses.” Wu Yanping, Chairman of Guangdong Chaoye Technology Co., Ltd. and President of the District Home Appliance Industry Association, also said: “At present, there are many excellent home appliance enterprises in Nanhai, and some of them have participated in the cooperation of the China Merchants Qingyun Terrace Project. We hope to participate in the construction of more ‘Good Houses’ in Nanhai in the future.”
The successful holding of this industrial matching conference marks an important starting point for the District Federation of Industry and Commerce to join hands with real estate and pan-home furnishing enterprises, as well as chambers of commerce and associations, in participating in the construction of Nanhai’s “Good House, Good Life”. In the next step, the District Federation of Industry and Commerce will accelerate the empowerment of the pan-home furnishing industry for the brand construction of Nanhai’s “Good House, Good Life”, inject vitality into the upgrading of the pan-home furnishing industry through various means such as art-enterprise cooperation, university-local cooperation and brand upgrading, and transform more innovative achievements of the pan-home furnishing industry into practical driving forces for the construction of “Good House”. At the same time, it will vigorously support the development of the “Good House” Industry Alliance, fully demonstrate Nanhai’s industrial characteristics and product advantages, and make “Good House, Made in Nanhai” and “Good Life, Enjoyed in Nanhai” become distinctive symbols of a modern and dynamic new Nanhai.
