“This time capsule, launched globally for the first time, sold out in one morning, and we just urgently restocked it!” said a relevant person in charge of Shenzhen Ruide Lin Biotechnology Co., Ltd., holding the newly launched product with excitement in his tone. From January 8th to 9th, the 2026 “Nanshan Good Market” Spring Festival Shopping Festival was held. More than 40 enterprises including OPPO, nubia, and Banana Umbrella gathered to showcase their products in the fields of technology and digital products, smart home appliances, and healthy living. On-site, 1,354 pairs of supply and demand connections were established, with 4,115 transactions completed, presenting a “good start” for the annual bulk purchasing with booming popularity.
The exhibition area was crowded with people. The booths of smart devices were surrounded by corporate procurement representatives, and staff were carefully demonstrating product functions. Tech and digital products were neatly arranged, and many buyers were holding lists to inquire about customized solutions one by one. The lightweight outdoor gear booths attracted many young buyers to stop and compare prices. The scene had both a rigorous atmosphere of negotiating cooperation and a fresh warmth of preparing for the Spring Festival. The one-stop purchasing scenario saved both suppliers and buyers the trouble of rushing around.
“Different from ordinary trade fairs, our core is ‘precision matchmaking’ to connect good products with real needs,” introduced a relevant person in charge of the Nanshan District Enterprise Development Service Center. In the early stage, through in-depth research on the annual meeting group buying needs of enterprises in the district and subsequent negotiations with participating enterprises on prices one by one, they finally secured exclusive discounts of up to 70% off the market price for bulk purchasing enterprises. Meanwhile, they extensively mobilized key enterprises, financial institutions, and trade unions of government departments in the district to participate in group purchasing, realizing information sharing and in-depth connection between supply and demand sides, and building a sound ecosystem of “government-enterprise linkage, enterprise-to-enterprise mutual purchasing, and smooth production and sales”. Reporters on-site saw that many buyers held a “demand matching list” with participating enterprises and preferential policies marked on it. “The government has helped us screen resources in advance and negotiated low prices, which is highly efficient,” said a procurement director of a key enterprise in the district with a smile.
With the government and enterprises setting up the stage and enterprises performing, the enthusiasm for mutual purchasing on-site continued to rise. The person in charge of Shenzhen 360 Smart Life Technology Co., Ltd. was busy receiving a steady stream of inquiries. During a break, he told reporters: “Through this event, we have closed dozens of C-end customer orders in a single day and also contacted several corporate group orders. We not only sold products but also expanded long-term cooperation channels.” Many person in charge of small and medium-sized enterprises also said that with the help of this platform, they successfully entered the supply chain system of large enterprises, achieving a leap from “product exhibition and sales” to “ecological integration”. “For us small and medium-sized enterprises, this is a rare development opportunity”.
While the offline event was in full swing, the online side also had a lot to offer. The “Nanshan Exhibition Hall” section of “Ai Nanshan” focused on creating an online stage for enterprise live roadshows and innovative product displays. Relevant enterprise products and services were simultaneously released here, building a platform for enterprises to showcase their image and explore the market.