Government Updates Property & Real Estate Yuexiu District

Pearl River Industrial Group Activates “Red Engine” for Building Economy, Establishes First Functional Building-Level Party Organization

Pearl River Industrial Group has established its first functional building Party committee in Guangzhou’s Yuexiu District, aiming to leverage Party building as a “red engine” to enhance governance, services, and economic vitality within the Yide Center office tower.

Recently, with the meticulous guidance and strong support of the Party Working Committee of Hongqiao Street, Yuexiu District, the Pearl River Industrial Group officially established its first functional building-level Party organization—the Yide Center Building Party Committee. This represents a significant achievement by the Group in thoroughly implementing the general requirements for Party construction in the new era, seriously implementing the “Implementation Plan for the Foundation Strengthening Project of Primary-Level Party Organizations in Supervised Enterprises of the Guangzhou SASAC to Service and Guarantee ‘Secondary Entrepreneurship’ (2024-2026),” and actively exploring primary-level Party building innovation. It will also inject strong “red momentum” into extending the service and investment attraction chains of Yide Center.

the Yide Center Building Party Committee

Innovative Model: Building Centripetal Force for Building Governance

Refined Party building creates cohesion. Yide Center has already attracted 14 high-quality tenants, including government agencies, central and state-owned enterprises, banks, securities firms, private enterprises, and industry associations. Among these, ten units have established their own Party organizations, providing a solid foundational base. The newly established Yide Center Building Party Committee, under the leadership of the Hongqiao Street Party Working Committee, will establish a “1+1+N” organizational system involving street-level leadership, community promotion, and enterprise participation. It will actively explore operational mechanisms such as a “Building Party Building Joint Conference” and a “Building Committee,” striving to break down barriers between individual enterprises, organically integrate the diverse entities within the building, and build a governance platform characterized by Party building leadership, multi-party participation, and collaborative co-construction. This aims to solve traditional Party building challenges in commercial buildings and enhance governance efficacy.

Empowered by Party Building: Driving a “Strong Magnetic Field” for Investment Attraction

The Yide Center Building Party Committee is not only a participant in primary-level social governance but also a practitioner in enhancing the service quality of commercial buildings and optimizing the business environment.

It is understood that the Yide Center Building Party Committee will use Party building as a link, fully leveraging the resource advantages and professional expertise of the tenants within the building. It will strengthen cross-organizational and cross-industry resource coordination and integration, deepen and expand service cooperation models, and enhance functions such as joint Party building, government affair facilitation, business exchanges, financial services, talent training, and legal consultation. This will promote resource sharing, complementary advantages, and business cooperation among the building’s enterprises, further elevating the operational quality and service warmth of Yide Center. The goal is to transform the advantages of the Party organization into advantages in investment attraction and development, using a high-quality business “soft environment” to create a “strong magnetic field” for investment, significantly enhancing the brand appeal and competitiveness of Yide Center.

Yide Center

Quality Upgrade: Enhancing the “Influence” of the Building Brand

In fact, as a Class A office building in Yuexiu District, Guangzhou, Yide Center possesses significant competitiveness in the regional office market.

The Yide Center Building Party Committee, as the first functional building-level Party organization in Hongqiao Street, Yuexiu District, bears the important mission of leading the building’s quality upgrade and shaping an exceptional brand image. Pearl River Commercial Management, under the Pearl River Industrial Group, will seize this opportunity. Building upon the existing physical space of Yide Center and using the Building Party Committee as the core driving force, it will refine the “Pearl River • Starspace” product line, create service spaces such as a “Five-Senses Healing Space” and shared offices, and fully advance the comprehensive physical and mental ecological service system construction project for Yide Center. The aim is to develop Yide Center into a “happy and friendly vertical ecological space,” radiating influence to drive the overall upgrade of the regional building economy.

Yide Center
Yide Center

Next Steps

Moving forward, the Yide Center Building Party Committee will accelerate exploration through practice, continuously consolidate its organizational foundation, and improve operational mechanisms. It strives to become a benchmark for a functional Party organization with a sound structure, distinctive activities, and precise, effective services. The goal is to form a set of replicable and promotable building Party building brand models and experiences with distinct Pearl River characteristics, thereby energizing the economic development of Yide Center and other commercial buildings under the Group’s portfolio.

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