Recently, the Department of Commerce of Guangdong Province officially released the Guangdong Cross – border E – commerce Empowering Industrial Belt Development Practice Cases (2025) and the 2025 Guangdong Key Enterprise List for “Cross – border E – commerce + Industrial Belt” to Boost Industrial Revitalization under the “Hundred – County, Thousand – Town, Ten – Thousand – Village High – Quality Development Project”. A total of 28 first – batch practical cases with local characteristics, representativeness and reference significance across the province were selected, and a list of key enterprises for 2025 was identified. Among them, 2 cases from Qianhai were short – listed and 2 key enterprises from Qianhai made the list.
Two Qianhai Cases Selected into Guangdong’s Cross – border E – commerce Empowering Industrial Belt Development Practice Cases
The two Qianhai enterprises that made it to the list of practical cases are Shenzhen Qianhai Jiumi Information Technology Co., Ltd. and Shenzhen Shuye Innovation Technology Co., Ltd. These cases are a significant achievement of Qianhai in the integrated innovation of the “Cross – border E – commerce + Industrial Belt” model, demonstrating the diversified development pattern of Qianhai’s cross – border e – commerce enterprises and their strong role in driving industrial growth.
Jiumi Company: The “1(n)+5+1(n)” Brand Going – Global Ecosystem and “One – stop” Services to Help Industrial Belt Enterprises Reach Global Markets
As a national high – and new – tech enterprise focusing on the development and operation of cross – border e – commerce comprehensive service platforms, Jiumi Company centers on the characteristic and advantageous industries in Shenzhen and its surrounding areas, such as home furnishings, consumer electronics, clothing and agricultural products, and has innovatively built the “1(n)+5+1(n)” brand going – global ecosystem. Relying on the independently developed Jiumi Cross – border E – commerce Comprehensive Service Data Platform, it provides “one – stop” cross – border services, including independent site clusters, overseas warehouse services, overseas exhibitions and sales, and pre – receipt cargo warehouses. It helps cross – border e – commerce enterprises carry out multi – channel and multi – market layout worldwide. It has successfully assisted traditional Shenzhen manufacturing enterprises like Zuoyou Furniture and Shenzhen Product Group to enter markets such as Canada and Germany through cross – border e – commerce channels, increasing the export profits of cooperative enterprises by approximately 3%. It has also attracted industrial belts from various regions, such as Ganzhou’s home furnishing industry and Xinyu’s footwear industry, to engage in cooperative partnerships, creating a new cross – border going – global model featuring “services empowering industries and industries feeding back e – commerce”.
Laifen: Technology – Driven + Digital Global Expansion to Empower the High – Quality Transformation of the Consumer Electronics Industrial Belt in the Guangdong – Hong Kong – Macao Greater Bay Area (GBA)
Shenzhen Shuye Innovation Technology Co., Ltd. is a national high – and new – tech enterprise and a specialized, sophisticated, unique and new small and medium – sized enterprise rooted in the Qianhai Shenzhen – Hong Kong Cooperation Zone in Shenzhen. Focusing on the R & D of high – end personal care electrical appliances and global brand operation, with the Laifen brand as the carrier, the company has adopted an innovative model of “technology – driven + digital global expansion”. This model has promoted the overall technological transformation and upgrading of factories in the robust consumer electronics industrial belt in Shenzhen and the GBA. Driven by independent research and development of cutting – edge technologies and digital full – domain marketing, it has established a closed – loop of “market – data – product”. It has successfully entered multiple marketing channels including Amazon, TikTok Shop and independent sites, with its products selling well in more than 50 countries around the world. Through stable large – scale and targeted orders, it has issued strict technical and quality control standards to factories, which in turn has empowered the industrial belt. It has driven the coordinated upgrading of over 100 supply chain enterprises and helped more than 30 core factories complete technological transformation. It has formed a replicable model of “technology – driven + brand going – global”, injected new momentum into the development of Shenzhen’s “Cross – border E – commerce + Industrial Belt” model, and brought high – quality products made in China to over one million consumers worldwide.
The practices of Jiumi and Laifen are vivid examples of Qianhai promoting the in – depth integration of the “Cross – border E – commerce + Industrial Belt” model, as well as vivid practices of driving traditional manufacturing enterprises to achieve branding, digitalization and globalization through cross – border e – commerce.
Two Qianhai Enterprises Selected into Guangdong’s Key Enterprise List
The two Qianhai enterprises included in the released key enterprise list are Shenzhen EcoFlow Innovation Technology Co., Ltd. and Shenzhen Shuye Innovation Technology Co., Ltd.
The “Hundred – County, Thousand – Town, Ten – Thousand – Village High – Quality Development Project” is a crucial initiative for Guangdong to promote high – quality development. The in – depth integration of cross – border e – commerce and industrial belts has injected new impetus into this project. By means of cross – border e – commerce channels, traditional industrial belt enterprises can directly reach global consumers. Key enterprises have given full play to their leading and driving roles, promoting product innovation and industrial upgrading. This “two – way empowerment” effect is becoming evident in multiple industrial belts across Guangdong.
In recent years, relying on its sound industrial foundation, dynamic innovation ecosystem and favorable business environment, Qianhai has continuously optimized its policy system, strengthened platform construction and deepened industrial linkages. It has helped more traditional manufacturing enterprises achieve branding, digitalization and globalization through cross – border e – commerce. Meanwhile, cross – border e – commerce has become a new engine for optimizing the structure and stabilizing the growth of foreign trade, as well as an important path for achieving a high level of opening – up. With its solid industrial foundation, strong innovation momentum, comprehensive ecosystem and first – class business environment, Qianhai has become a hub and a preferred destination for global cross – border e – commerce enterprises to connect with markets and build global brands.
In the next step, the Qianhai Authority will work together with the Shenzhen Municipal Bureau of Commerce to promote the high – quality development of cross – border e – commerce. Efforts will be made to achieve an overall upgrade from “product going – global” to “brand going – global” and then to “ecosystem going – global”. It will continuously strengthen industrial chain integration and business model innovation, deepen connections with global markets, and join hands to build Qianhai into a leading cross – border e – commerce “super hub” in China with global influence, so as to inject strong new momentum into the upgrading of Shenzhen’s manufacturing industry.
