On December 26, 2025, the 2025 Shanwei “Shenzhen Quality Food” Production – Sales Matchmaking Event themed “Shanwei Premium Products Tour Shenzhen · Authentic Flavors from the Source Enter the Greater Bay Area” was successfully held at the RCEP Agricultural Trade Cooperation (Shenzhen Yantian) Center. The event was hosted by the Shanwei Municipal Bureau of Agriculture and Rural Affairs and the Shenzhen Command for Counterpart Assistance and Cooperation with Shanwei, supported by the Shenzhen Municipal Administration for Market Regulation, organized by the Shenzhen Institute of Standards and Technology, and co – organized by the Shenzhen Association for the Promotion of Shenzhen Standards and the RCEP National Pavilion. Present at the event were Liu Siwen, Member of the Party Leadership Group, Deputy Director and Second – level Researcher of the Shanwei Municipal Bureau of Agriculture and Rural Affairs; Zheng Xiaomin, Deputy Commander of the Shenzhen Command for Counterpart Assistance and Cooperation with Shanwei; Zhou Wenli, Second – level Researcher of the Shenzhen Municipal Food and Drug Safety Office under the Shenzhen Municipal Administration for Market Regulation; Liu Haihong, Fourth – level Researcher of the Shanwei Municipal Administration for Market Regulation; and Wang Ke, Deputy Secretary of the Party Committee and Deputy President of the Shenzhen Institute of Standards and Technology.
At the launching ceremony, Zhou Wenli extended a warm welcome to all the guests and delivered a welcome speech. She stated that the Shenzhen Municipal Administration for Market Regulation would continue to support the development of Shanwei’s “Shenzhen Quality Food” as always, consolidate the achievements of industrial cooperation between the two places, improve the feasibility and effectiveness of industrial collaboration, strive to build a long – term mechanism for industrial cooperation, and help more Shanwei “Shenzhen Quality Food” gain a firm foothold in the Shenzhen market and radiate to the Greater Bay Area.
Liu Siwen said that Shanwei would earnestly implement the spirit of General Secretary Xi Jinping’s important instructions during his inspection tour of Guangdong, step up the implementation of the “Hundreds, Thousands and Tens of Thousands Project”, continuously cultivate more Shanwei “Shenzhen Quality Food” products, make every effort to build a bridge connecting Shanwei’s high – quality supply bases with Shenzhen’s vast market, jointly create a closed – loop production and sales system featuring “produced in Shanwei, sold in Shenzhen and enjoyed by the Greater Bay Area”, and ensure that the fruits of cooperation between the two places are more abundant.
Subsequently, Zhou Wenli issued “Shenzhen Quality Food” certificates to a new batch of Shanwei – based “Shenzhen Quality Food” enterprises. Up to now, a total of 68 products from Shanwei have been awarded the title of “Shenzhen Quality Food”, ranking first in the number of such products among the eastern, western and northern regions of Guangdong. Later, the leaders present jointly launched the 2025 Shanwei “Shenzhen Quality Food” Production – Sales Matchmaking Event, working together to help Shanwei’s “Shenzhen Quality Food” enter the markets of Shenzhen and even the Guangdong – Hong Kong – Macao Greater Bay Area.
At the event site, Shenzhen’s circulation and sales channel representatives, as well as Shenzhen Zhenhao Commercial Service Co., Ltd., the operator of the “Shenzhen Quality Food is Excellent” platform, reached intentional agreements on procurement and platform entry with five Shanwei “Shenzhen Quality Food” enterprises, namely Fenglong Rice Industry, Aiyinong, Guotai Green Plum, Yatalong and Guotai Food, building a bridge for Shanwei’s “Shenzhen Quality Food” to enter the markets of Shenzhen and the Greater Bay Area.
To further promote in – depth cooperation between Shanwei’s “Shenzhen Quality Food” and Shenzhen’s circulation and sales channels, representatives from the RCEP National Pavilion, Shenzhen Haishili Food Trading Co., Ltd., Shenzhen Jindao Garden Leji Catering Co., Ltd., and Shenzhen Quality Food Market Operation Technology Co., Ltd., as representatives of Shenzhen’s circulation and sales channels, took the stage to promote their channels and invite more Shanwei “Shenzhen Quality Food” enterprises to settle in and sell their products. Meanwhile, nine Shanwei “Shenzhen Quality Food” enterprises, including Shanwei Hengpinxing Agricultural Development Co., Ltd., Luhe County Sanli Natural Mineral Water Co., Ltd., Luhe Guotai Green Plum Industry Development Co., Ltd., Shanwei Yatalong Food Co., Ltd., Shanwei Lvshun Ecological Agriculture Co., Ltd., Shanwei Longxingyuan Modern Agricultural Technology Co., Ltd., Shanwei Guotai Food Co., Ltd., Guangdong Guirun Development Co., Ltd., and Lufeng Jurun Ecological Agricultural Technology Co., Ltd., gave roadshows at the event to promote their “Shenzhen Quality Food” products to all participants.
In addition, to further shorten the distance between Shanwei’s “Shenzhen Quality Food” and the Shenzhen market and help more participants learn about and taste these high – quality products, a Shanwei “Shenzhen Quality Food” exhibition area was set up at the event site. A total of 26 “Shenzhen Quality Food” enterprises displayed their characteristic products, such as Haifeng Youzhan Rice, dried nine – joint shrimp, Shanwei ginger tea, green plum vinegar, Da’an garlic, lychees, Shanwei pastries and daylily buds, and provided free tasting services for the participants.
The successful holding of the 2025 Shanwei “Shenzhen Quality Food” Production – Sales Matchmaking Event is a significant measure taken by Shenzhen and Shanwei to thoroughly implement the requirements of the 4th Plenary Session of the 20th Central Committee of the Communist Party of China on promoting high – level regional cooperation and rural revitalization. It will help enhance the brand image of Shanwei’s “Shenzhen Quality Food”, strengthen the industrial radiation – driving capacity of Shanwei’s “Shenzhen Quality Food”, actively build a business cooperation platform for Shanwei’s “Shenzhen Quality Food”, and achieve accurate matching between Shanwei’s “Shenzhen Quality Food” and Shenzhen’s circulation and sales channels. It will also facilitate the entry of Shanwei’s “Shenzhen Quality Food” into the consumer markets of Shenzhen and the Guangdong – Hong Kong – Macao Greater Bay Area, effectively boost consumption cooperation, and form a sustainable closed – loop for industrial chain upgrading.
