Yesterday, the “2025 Global Fashion Tour & Shenzhen Fashion Week” kicked off at Shuibei No.1. With a focus on the in-depth integration of technology, culture, commerce and fashion, this year’s event aims to build a future-oriented new fashion consumption ecosystem through brand aggregation, IP incubation and service upgrading, thereby boosting the development level of Shenzhen’s fashion industry.
It is reported that the event is guided by the Shenzhen Municipal Bureau of Commerce, supported by the Luohu District Bureau of Commerce, Luohu District Bureau of Culture, Tourism and Sports, United Front Work Department of the CPC Luohu District Committee and Cuizhu Sub-district Office, and co-hosted by the Shenzhen Commodity Exchange Market Federation and Shenzhen Shuibei No.1 Investment & Development Co., Ltd.
On the opening day, smart robots wearing dazzling jewelry made their debut on the runway. The integration of mechanical structures and fashion art broke traditional boundaries. While demonstrating AI technology, it reshaped fashion narratives with hardcore aesthetics, becoming the highlight of the event. On site, local jewelry brands such as Cuilu Jewelry, Kingtai Fung Jewelry, Yayun Ancient Gold and Xinyuhuang showcased their series of fine products, released the forward-looking 2026 fashion trends, and demonstrated the cutting-edge strength of “Shenzhen Design”.
Empowering the industry with online traffic has become another highlight of the event. A “live-streaming sales team” composed of multiple influencers was officially assembled, launching the “Fashion Live-streaming” program. It aims to promote Shenzhen’s jewelry and designs to a broader market through scenario-based live streaming and cross-border content co-creation.
It is learned that a series of activities will be held successively during this Fashion Week, including summit forums, Designers’ Night, AI Jewelry and Apparel Design Competition, and the release of the Global Fashion City Index.